Facebook is a high-quality lever for generating leads and qualify prospects in more than a few ways. Initially, you will have to use inbound marketing techniques, that is to say that you must create content that is adequately relevant and qualitative to interest your spectators and bring them to your website. Once you have shaped these resources and articles, publish them on your Page and rouse their dissemination. For that, it is essential to promote your book thanks to the “Boost” proposed by Facebook in order to put forward and add to the visibility of your content. Advertising gear developed by Facebook are great ways to arrive at the people you want to view. It’s up to you to use the right advertising formats, the “call to action” buttons and above all the target option. Thus, modified and similar audiences will help you target the leads and prospects you want to arrive at, while form ads (Lead Ads) will help you gather valuable in sequence, such as phone numbers, email addresses, etc.
Take advantage of an ergonomic and intuitive graphical interface
By creating a Facebook page, buy facebook likes you will advantage from a modern graphical interface known to all. Users know how to use the social network, so they can with no trouble find the information they are looking for.
The other advantage for companies is the ergonomics and the fluidity of the tool. Pages are designed in Responsive Web Design, so they are suitable for all screens. This is a significant advantage since many small and medium-sized business sites are not. Even if multi-screen has become widespread, the fact remains that desktop audiences are slowly starting to decrease in favor of mobile audiences which are constantly increasing.
Facebook has well understood the need to offer content optimized for mobile. For the past few months, you can, for example, create instant articles. The “Instant Articles” will allow you to publish more Responsive Web Design articles and whose loading time is considerably reduced. If your site has a blog, also you can introduce your articles on Facebook from your CMS. You can also put together 360 ° photos and videos to give them an immersive dimension. And if the pattern of your Page does not suit you, know that you can almost immediately change it to your liking. Page templates are currently in the testing phase. In the settings of your Page, it will be possible to apply a page template according to your activity. You will have the choice between a standard model and specific models for professional services, places (cinema, theater, concert hall, football stadium,…), video games, politicians as well as cafes and restaurants. Then you can choose the layout, buttons and tabs of your Page.