Instagram is an iOS and Android photo-sharing social media app with more than 400 million monthly active users. If you’re using the platform as a marketing tool for your company, it’s worth considering that having a large following on Instagram can deliver a major boost to your reach.
Here are the benefits of having a large Instagram following:
#1. You can generate more sales
There’s no doubt an Instagram account is a great way to generate more sales from your audience. Amassing a large number of instagram followers will help you get more engagement, which drives brand awareness, and consequently boosts your sales. So for businesses with a customer base that fits the Instagram community demographic, having a large following can be highly beneficial.
#2. You can sell more online merchandise
People who follow your Instagram account are more likely to buy things from your online store than they would if they don’t know you through social media. So having a large Instagram following can give your business an edge over your competitors because even if they have similar products to you, they won’t be able to compete with you on the number of followers who know about the brand.
#3. You can leverage expert advice
If you have a large following, people will most likely trust what they read on your account. They’ll ask questions and post comments that will encourage other people in your niche to follow, stop by and view what’s going on in their feeds every day. That’s how a large account can become a key marketing tool. To buy Instagram followers is a quick and easy way to increase your social proof and boost your visibility on the platform.
#4. You can get free marketing
If you have a large following, you can market your business by getting free PR or through word of mouth marketing. The free press that you receive through the average follower could be beneficial to your business in many ways like generating more sales and encouraging customers to continue buying from your store.
#5. You can learn what your audience wants
Having a large account means that you will be able to provide more than just the products and services that you normally offer. You can discover what your customers want by watching their comments and how they engage with posts. You can also figure out how they like to communicate, which can help you develop a communication strategy that’s specific to them.
#6. You get more opportunities to be featured
If your account has a lot of followers, you could land on the radar of some influencers within your niche. They could also share your post with their audience and that, in turn, means more exposure to your business. You get to see just how much interest you have in the market so you can adjust or change your marketing strategy accordingly.